Unleash the power of AI on your business.
Not a course. Not a chatbot demo. Not an agency you rent forever. We sit down with you and your team, on your real tools, and get the work that eats your week done, then show you how to run it yourself — leads answered, quotes chased, paperwork gone. We handhold every step, until you own the capability. Everything below happened on our own business first.
The tools aren’t the problem. Knowing how to use them is.
Every owner knows AI matters now. Almost none know where to actually start — so they buy a subscription that gathers dust, or wait. The software is cheap and getting cheaper. What’s rare is fluency: a team that reaches for AI on the real work, every day, without thinking about it.
Buy a tool, hope it sticks
A login nobody opens twice. Six months lost figuring out the wrong setup alone. The owner “gets it,” the team never does.
We make your team fluent
Live, on your tools, handheld until it works — everyone leaves using it. Then we fix the bigger problems one project at a time, and you own everything.
The climb: from learning it yourself to a team that runs on AI.
Every client starts with one of two doors. Owners on their own take the Owner Intensive. Owners with a team take Team Training. Then we take on the bigger problems one project at a time, each priced on what it costs you. No monthly fees. You own it at every step.
The Owner Intensive
Team Training
Projects
You own it
We built the machine on ourselves first.
Before a single client, we ran this on our own business, Glacier Financial (Marc’s retirement-planning practice) — leads answered in the DMs, follow-up that never forgets, meetings booked while we slept. Every number here is real, re-pulled from production on September 28, 2026.
Red circle · written by the machine. A lead commented on a post; the AI replied, qualified her, agreed a time and wrote this calendar invite itself. Marc found out the meeting existed when it landed. (Name, email and handle blurred — she’s a real person.)
See the full file — seven exhibits, every screenshot, the query behind each number →
Don’t take our word for it. Every account is public.
This is the real business the machine runs on. Open any link and the numbers are right there, counted by the platforms themselves, not by us.
“A site visit becomes a scan and a voice note — and comes back as the design, the estimate, and the client presentation, straight into JobTread. What took my designer ten hours happens while the crew drives back.”
Jason Hastings · Owner, Bang On Construction · $1.3M/yr renovation company · Strathroy, Ontario
Any business with a team that does the same work every day.
If your people repeat tasks — quotes, scheduling, paperwork, follow-up, customer messages — AI can take a real chunk of it off their plates. We go deepest in the trades, on the exact tools your shop already runs.
Trades & field service
Electricians, plumbers, HVAC, roofers, landscapers, mechanical, GCs. Estimates, dispatch, quote follow-up, job notes — on Simpro, JobTread, your CRM.
See the trades build →Any business with a team
Offices, agencies, clinics, dealerships, shops. If your team does repeatable work, we train them to run AI on it — live, on your real tools.
See Team Training →Mortgage brokers
The renewal wave is in your database already. Mine it before the banks’ retention letters land — CASL-compliant.
See the broker build →London, Ontario
Local, in person when it helps. Sit down with someone who actually ships this — not an offshore agency.
Local businesses →You learn from the person who actually built it.
Most “AI agencies” resell someone else’s dashboard and rent it back to you. Lightwork is Marc Pineault — who built every system on this page on his own business, ships daily, and teaches you to do the same. We build assets, not lock-in. The system runs on your AI subscription, your computers, your accounts. We never hold your logins, and there’s nothing to cancel if you leave.
Start with the piece that’s bleeding.
Priced on what it’s worth to your business, and it should pay for itself inside a year. If the math isn’t obvious on the first call, we’ll tell you not to hire us.
Team Training
$30,000 · 12 WEEKSUp to 20 people, 12 weeks: your team brain, a session for every role, weekly office hours. By week 12 your whole team runs it themselves. No monthly fees.
The Owner Intensive
START: $5,000 OWNER INTENSIVE · THEN PER PROJECTWe take your one biggest problem and get it done, and you learn to run it yourself along the way. Then the heavy lifting, one project at a time: lead answering, follow-up, the AI chief of staff.
→ For the trades
SIMPRO & JOBTREADShaped to any field-service shop — electrical, plumbing, HVAC, roofing: estimates, dispatch, and the follow-up that chases itself.
→ For mortgage brokers
CASL-COMPLIANTThe renewal wave, mined from your own database before the banks get there.