You learn it from the person who actually built it.
Most AI “experts” have never run the thing in production. Marc taught himself to build real AI systems and pointed them at his own business first — then started teaching owners and their teams to do the same on theirs.
He built the machine for his own business before selling it to anyone.
The lead-answering, follow-up and booking system on the proof page isn’t a demo. It runs Marc’s own business, on his own accounts, right now — and every number on it is real.
2,272 leads
Handled by the system he built — answered, sorted and followed up without him touching each one.
$1.53M closed
In assets, through the same follow-up and booking machine — not a slide, the actual result on his accounts.
19 always-on jobs
Running quietly in the background every day — the boring work that used to sit on one person’s plate.
Not an agency renting you a dashboard.
Plenty of people will sell you a subscription to a black box you never understand and can’t take with you. Lightwork does the opposite: it makes you and your team fluent, and hands you assets you own.
Runs on your tools
Your accounts, your CRM, your inbox. Nothing new to log into and nothing to cancel when we’re done.
You own it
The systems live in your business, not on our server. We build them with your team so they can run and change them.
Plain English
No jargon, no acronyms, no “prompt engineering” lectures. Handholding until your people can actually do it.
He only teaches what he actually runs.
Marc ships something with this stuff nearly every day. If a technique hasn’t earned its place in his own business, it doesn’t make it into a session. You’re learning the working version, not the theory — taught by the person who debugged it at 11pm.
London-based. In person when it helps, remote when it doesn’t.
Marc is in London, Ontario. For local teams that means sitting in the same room on your real work; for everyone else, the same hands-on sessions over video. For a team, the way in is Team Training: 12 weeks, your whole crew, on your actual jobs.
Team Training
$30,000 · 12 WEEKSUp to 20 people, 12 weeks: your team brain, a session for every role, weekly office hours. By week 12 your whole team runs it themselves. No monthly fees.
The Proof
HIS OWN RECEIPTSEvery number, from his own business, honestly labelled. See exactly what the system did before you book.