Your business bleeds in two places. Pick yours.
Leads you never answer — the call at 6pm Friday that goes to voicemail and books with your competitor. And hours you burn by hand — the quote, the paperwork, the follow-up that eats your evenings. Lightwork sells one fix for each: ready-to-install growth systems we already run on our own business, and custom builds for the workflow that's uniquely yours.
The leads are leaking.
Marketing and follow-up plumbing every business needs: answer in seconds, follow up forever, book the calendar. Pre-built, fixed price, live in about two weeks — because we already built each one for ourselves and ran it for months.
"What happens to a lead who calls you at 6pm on a Friday?"
See the seven systems ↓The hours are burning.
A workflow that exists only inside your business — estimating, quoting, bookkeeping, job paperwork. Scoped from your real data, priced by what it saves you, built with you session by session.
"What's the most expensive thing your team still does by hand?"
See how a build works ↓Door one · Growth Systems
Seven systems. Each one owns a number.
Every system below runs on our own business today — the numbers on the homepage are its output. Each installs in about two weeks, on your accounts, your tools. And each one reports a single number to you weekly, so you always know it's earning.
The Inbound Engine
FROM $3,500 · ONE-TIMEEvery call, form fill, and after-hours inquiry gets an instant, on-brand text back that answers questions and books the appointment. 78% of buyers go with whoever responds first. That becomes you, every time.
- Missed-call text-back on your existing number, under 5 minutes, 24/7
- Answers in your voice, qualifies, and offers your calendar
- Anything it can't answer goes straight to your phone
Database Revival
$2,500 · 30 DAYSYour old leads and past clients are the cheapest revenue you'll ever get. A two-week sprint through the list you already own: clean it, message it properly, count the bookings, stop. One-time project, not a retainer.
- List cleaned, de-duplicated, and consent-checked (CASL done right)
- A 3-touch email + text sequence written in your voice, with a real offer
- Sent in careful daily batches — never a blast that burns your domain
The DM Engine
FROM $3,500 · ONE-TIMEComments and DMs become captured leads while you sleep. This is the exact system that captured 1,625 leads in our own Instagram DMs — delivering value first, collecting the email, and escalating real buyers to your phone.
- Comment-keyword automations that deliver your guide in the DMs
- Answers questions in your voice; paced like a human, so platforms stay happy
- Real buyers escalated to you; everything else handled
The Follow-Up Machine
FROM $3,000 · ONE-TIMEThe fortune is in the follow-up nobody has time to do. Welcome series, value-first nurture, and booking nudges that run themselves — 7,792 follow-up emails sent on our own list, zero written by hand, nobody emailed twice.
- Email sequences written in your voice — value first, ask later
- Proper sending setup on your own domain, warmed up so it lands in the inbox
- A ledger that guarantees no lead is ever double-messaged or forgotten
The Content Engine
FROM $3,500 · ONE-TIMEOne recording from you becomes a scheduled week of posts — your footage, your numbers, your voice. Feeds the DM Engine with the comments it converts. 1.48M views on our own content came out of this exact pipeline.
- Repurposing pipeline: one video or voice note in, a week of posts out
- Scheduled at your best times across your platforms
- You approve every post from your phone — nothing publishes without you
The Finishing Touches
FROM $1,500 · OR BUNDLEDThe small automatic touches that quietly compound: booking reminders, no-show recovery, the post-job review ask, and a rescue for any lead who replied and got forgotten. Usually bundled free into any install above.
- One clean booking reminder (one — not five annoying ones)
- Review ask the day the job closes, while they're happiest
- Ghosted-lead rescue: anyone who replied and never got an answer
The AI Front Desk
FROM $7,500 · ONE-TIMEAn AI phone assistant that answers your business line in your own voice, 24/7, and books the job onto your calendar while you're on the tools. The Inbound Engine texts back. This one picks up the phone. We run it in our own business today. Phone and call minutes run at cost on your own account.
- Answers every call, day or night, and books straight into your calendar with an invite
- Calls new web leads back inside 5 minutes, and makes the day-before confirmation call
- Says up front it's your AI assistant, never pretends to be you, and puts callers through to your cell when they ask
Stack them, one project at a time.
Every owner starts with the $5,000 Owner Intensive and learns to run AI themselves. Then we add systems one project at a time, each priced on what the problem costs you a year, with you approving anything that matters until you trust it. One-time prices. No monthly fees, no retainers. Everything is yours forever.
Door two · Custom Builds
The workflow that's uniquely yours, automated.
Estimates, quotes, bookkeeping, job paperwork, scheduling — the thing your team does by hand every week that no off-the-shelf tool fits. We scope it from your real data, price it by what it saves, and build it with you.
“He saved me six grand in one session.”
Jason Hastings · Owner, Bang On Construction · $1.3M/yr renovation company
The Owner Intensive
$5,000 · STEP 1Four 90-minute sessions over about a month, plus email help between them. We drill down to the one thing eating your week and get it done, on your own accounts and your own real work. Session 4 ends with every problem left in the business listed with what it costs you a year. By Session 4 you can run it yourself. Saves you 6 to 12 months of trial and error.
Custom Project
PRICED ON THE PROBLEMOne workflow, end-to-end, in 2–6 weeks. Quoted on what the problem costs you a year, usually about a fifth of it: a $50,000 problem is about a $10,000 project. Scoped from a recorded walkthrough and a folder of your real samples — rate sheets, exports, transcripts. Built at our desk, proven on a live job next to your old way before you pay the final milestone, then installed on your machine with your team trained.
The Next Project
ONE AT A TIMEThe next problem on the list, priced the same way. Over time the business runs on systems, not on the owner. Milestone payments, each released on a working demo.
How the price gets set: about a fifth of what the problem costs you a year.
Before anything gets built, we do the math out loud with you: hours saved × what those hours cost, plus what slow-and-wrong costs in cash flow. The project price is usually about a fifth of that yearly number. A problem costing you $50,000 a year → about a $10,000 project. If the math isn't obviously good, we'll say so and tell you not to hire us.
And the savings are the small half: businesses sell on a multiple of profit, so $26K a year of savings at a 3× multiple is $78K of business value — and a company that runs on documented systems commands a higher multiple than one that runs on the owner's memory.
Most owners need both
Start with whichever is bleeding faster.
The doors aren't silos — they're entry points. Our first client started with a custom build (his estimating workflow) and is adding growth systems next. Most owners who come for the missed calls end up showing us their paperwork within a month. The Leak Audit tells you which fix pays back first — then you get one win in about two weeks before we talk about anything else.
Free Leak Audit
Ten minutes on how leads and work move through your business today. We'll show you where it's leaking, what it costs, and which system fixes it first.
Get the Free Leak Audit 10 MIN · A REAL ANALYSIS, NOT A SALES SCRIPT